Paid Media Manager (Southwest FL)
We are looking for a skilled and creative Paid Media Manager to lead our paid advertising efforts at our dynamic digital marketing agency. As a Paid Media Manager, you will be responsible for planning, executing, and optimizing paid media campaigns across various platforms to drive client success. The ideal candidate should have a strong background in paid media strategies, data analysis, and a proven track record of delivering exceptional results for clients.
No. of Vacancies
- Bachelor's degree in Marketing, Advertising, Business, or related field.
- Proven experience in planning, executing, and optimizing paid media campaigns across platforms like Google Ads, Facebook Ads, and others.
- Strong analytical skills, with the ability to interpret data, draw conclusions, and make data-driven decisions.
- Proficiency in using analytics and advertising platforms, such as Google Analytics, Google Ads, Facebook Business Manager, etc.
- Experience with A/B testing methodologies and conversion rate optimization.
- Excellent communication skills, both written and verbal.
- Creative thinking and the ability to generate innovative campaign ideas.
- Strong project management skills with the ability to manage multiple campaigns simultaneously.
- Certifications in relevant advertising platforms (Google Ads, Facebook Blueprint, etc.) are a plus.
- Campaign Strategy: Develop comprehensive paid media strategies aligned with client goals, utilizing platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant channels.
- Campaign Execution: Create, launch, and manage paid media campaigns, including setting up ad groups, targeting, keywords, ad copy, and creative assets.
- Budget Management: Manage campaign budgets effectively, allocating resources to maximize ROI and achieve client objectives.
- Keyword and Audience Research: Conduct thorough research to identify high-performing keywords, target audiences, and segmentation strategies.
- Ad Copy and Creative: Collaborate with the creative team to develop compelling ad copy, visuals, and landing page recommendations to drive conversions.
- Testing and Optimization: Continuously monitor campaign performance, conduct A/B testing, and make data-driven optimizations to improve key metrics such as click-through rates, conversion rates, and cost per acquisition.
- Performance Analysis: Analyze campaign data to provide insights and actionable recommendations for clients, highlighting successes and areas for improvement.
- Client Communication: Maintain regular communication with clients, providing updates on campaign progress, performance metrics, and strategic recommendations.
- Stay Updated: Stay current with industry trends, algorithm updates, and emerging technologies in paid media advertising to ensure the agency's strategies remain innovative and effective.
- Team Collaboration: Collaborate with cross-functional teams, including content creators, designers, and analysts, to align paid media efforts with overall marketing strategies.
- Competitive salary and performance-based incentives.
- Opportunity to work with diverse clients and industries.
- Access to professional development resources and training.
- Collaborative and innovative work environment.
- Exposure to cutting-edge digital marketing techniques and strategies.