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Paid Media Manager (Southwest FL)

Overview

We are looking for a skilled and creative Paid Media Manager to lead our paid advertising efforts at our dynamic digital marketing agency. As a Paid Media Manager, you will be responsible for planning, executing, and optimizing paid media campaigns across various platforms to drive client success. The ideal candidate should have a strong background in paid media strategies, data analysis, and a proven track record of delivering exceptional results for clients.

No. of Vacancies
1
Specific Skills
  • Bachelor's degree in Marketing, Advertising, Business, or related field.
  • Proven experience in planning, executing, and optimizing paid media campaigns across platforms like Google Ads, Facebook Ads, and others.
  • Strong analytical skills, with the ability to interpret data, draw conclusions, and make data-driven decisions.
  • Proficiency in using analytics and advertising platforms, such as Google Analytics, Google Ads, Facebook Business Manager, etc.
  • Experience with A/B testing methodologies and conversion rate optimization.
  • Excellent communication skills, both written and verbal.
  • Creative thinking and the ability to generate innovative campaign ideas.
  • Strong project management skills with the ability to manage multiple campaigns simultaneously.
  • Certifications in relevant advertising platforms (Google Ads, Facebook Blueprint, etc.) are a plus.
Responsible For
  1. Campaign Strategy: Develop comprehensive paid media strategies aligned with client goals, utilizing platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant channels.
  2. Campaign Execution: Create, launch, and manage paid media campaigns, including setting up ad groups, targeting, keywords, ad copy, and creative assets.
  3. Budget Management: Manage campaign budgets effectively, allocating resources to maximize ROI and achieve client objectives.
  4. Keyword and Audience Research: Conduct thorough research to identify high-performing keywords, target audiences, and segmentation strategies.
  5. Ad Copy and Creative: Collaborate with the creative team to develop compelling ad copy, visuals, and landing page recommendations to drive conversions.
  6. Testing and Optimization: Continuously monitor campaign performance, conduct A/B testing, and make data-driven optimizations to improve key metrics such as click-through rates, conversion rates, and cost per acquisition.
  7. Performance Analysis: Analyze campaign data to provide insights and actionable recommendations for clients, highlighting successes and areas for improvement.
  8. Client Communication: Maintain regular communication with clients, providing updates on campaign progress, performance metrics, and strategic recommendations.
  9. Stay Updated: Stay current with industry trends, algorithm updates, and emerging technologies in paid media advertising to ensure the agency's strategies remain innovative and effective.
  10. Team Collaboration: Collaborate with cross-functional teams, including content creators, designers, and analysts, to align paid media efforts with overall marketing strategies.
Job Nature
Full Time
Experience Requirements
Must have a minimum of 3 - 4 years
Job Location
Sarasota
Salary
TBD
Other Benefits
  • Competitive salary and performance-based incentives.
  • Opportunity to work with diverse clients and industries.
  • Access to professional development resources and training.
  • Collaborative and innovative work environment.
  • Exposure to cutting-edge digital marketing techniques and strategies.
Join our team and be part of a creative and data-driven environment where you'll have the chance to shape impactful paid media campaigns that drive results for our clients. To apply, please submit your resume, portfolio showcasing successful campaign outcomes, and a cover letter outlining your relevant experience and achievements in paid media management.
Job Level
Senior

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